Only direct marketing delivers a consistent and accurately targeted message to all your clients at exactly the same time. It can be your most effective marketing tool.
But to run a successful direct marketing campaign takes a combination of IT skills and marketing knowledge combined into a single, effective package. You need to create a strategy that fits your overall marketing plan, co-ordinate each part, and then deploy the time, skill and personnel to carry it through.
An activity that needs attention right down to the last detail.